Shaping the future

Alfa Romeo springs back to life right here. The Giulia sparks the flame of Italian  design in the executive segment, launching the brand for the coming decades

Alfa Romeo is a car brand like no other. At one time, in the period imme diately prior to and after World War II, its prestige was such that saying Alfa was the Ferrari of that time is no exaggeration.

Drivers such as Tazio Nuvolari and Alberto Ascari racked up racing victories and titles and the road car was seen as the most beautiful in the world, aimed at anyone whose passion for cars made their heart race.

Throughout more than a century of existence – 106 years to be exact – Alfa Romeo has created some of the most thrilling cars the world has ever seen. Cars such as the Tipo 158 and 159 Alfetta, which took the Formula 1 championship, the Tipo 33 Stradale, for many the most beautiful car of all time, the Giulia GTA, which won countless touring championships, or the more recent 8C Competizione, go to prove how the history and wealth of Alfa Romeo are unique and worthy of being preserved in new models that live up to its magnificent past.

The passion that Alfa Romeo was also known for was, in actual fact, what ensured that time and a series of bad decisions, resulting in below-par models in recente decades, weren’t enough to wipe it off the map.

Alfistas have long been waiting for a motor vehicle up to shouldering the historic importance of the brand and, finally, it has a name: Giulia. A proper Alfa Romeo, made for true Alfistas, but also for anyone wanting to escape the German domination in the premium segment, which has threatened to leave the market without any credible and interesting alternatives.

The new Giulia evokes a name of the past but points to the future for Alfa to follow – a future that has all it needs to be relevant once again. The Giulia is a motorcar deve loped according to the most advanced current engineering processes, offers the latest innovations in terms of safety, efficiency and infotainment and brings with it the magic of Italian design and stylistic heritage that no other car manufacture has.

The most spectacular version is the Quadrifoglio, equipped with a V6 turbo engine made in partnership with Ferrari, which, with its 2.9-litre capacity, produces 510 horsepower and hits 100 km/h in just 3.9 seconds. A veritable family supercar, the Giulia Quadrifoglio has won the heart of specialists and left Alfistas drooling.

Of course, not everyone can drive a Quadrifoglio in everyday life and, for these people, in October at the Paris Motor Show, Alfa Romeo unveiled a Veloce version, equipped with a petrol 2.0-litre turbo 280 horsepower engine or with a 2.2-litre, 210 horsepower turbo diesel. Simply gorgeous, the Giulia Veloce is bound to be the right choice for anyone who wants an Alfa Romeo for everyday uses, which nonetheless boasts incredible acceleration. Allwheel drive as standard ensures incredible performances and safety on all kinds of road surfaces and weather conditions.

At the entry end, there are also 180 or 150 horsepower 2.2 diesel versions, joined by a host of customisation possibilities in terms of colour, finish or onboard entertainment, performance and safety options, in addition to the choice between a new sixspeed manual or eight-speed automatic transmission.

The Giulia heralds a new era for Alfa Romeo and its importance shouldn’t be underestimated, for the brand, or for the market. First impressions are extremely positive: the Giulia has the engines, quality and looks to enrapture anyone who never forgot Alfa and to add to these die-hards a whole new generation of fans of the purest Italian cuore sportivo.